Postum has been discontinued. Dark and hot — but caffeine-free — Postum reigned supreme for decades as the drink of choice for me!

I have been cut down.  Living in Arizona I rarely drank the stuff, it was just too hot.  Now that I am in Colorado I was waiting for the chance to brew myself a cup.  I think I have been to every store in the Fort Collins area, but  I could not find a jar.  So I turned to the internet. This is what I found.

“It’s always a difficult decision to stop making a product, even when there is a very small-but-loyal user base,” said Renee Zahery, spokeswoman for Kraft Foods. “But the reason is that the demand for this product overall, both nationally and on a regional level, had continued to decline.” And despite numerous e-mail and phone complaints to Kraft Foods, the decision to stop production of Postum is likely permanent, Zahery said.

So if anyone is at the store and happens to see a jar of Postum, grab it for me.

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